MANAGER, CUSTOMER ANALYTICS
The Home Depot Canada • toronto, Canada
Role Description
Pay Range: $105,000 - $135,000
The Home Depot Canada offers a competitive base salary and additional total rewards, including semi‑annual performance bonuses, a Deferred Profit‑Sharing Program, comprehensive paid benefits, a 15% discount on Home Depot stock purchases, and merit‑based salary increases.
The Customer Analytics Manager leads customer and audience segmentation and campaign measurement to support loyalty, personalization, and media initiatives. The role partners closely with Marketing, Loyalty, Personalization, and Media teams to define KPIs, build measurement plans, analyze performance, and translate customer data into actionable recommendations. The Manager also leads and develops a team of analysts responsible for dashboards, campaign reporting, test analysis, and strategic deep dives.
Key Responsibilities
Customer & Audience Analytics
- Lead customer segmentation, audience strategy, RFM/LTV analysis, basket analysis...