Manager, Performance Media
RCL - Reitmans Canada Ltd/Ltée • montreal (administrative region), Canada
Role Description
Overview
As the Performance Media Manager, you will be the primary architect of RCL’s digital growth and the catalyst for our digital evolution. Reporting to the Director of Media and Growth, you will lead a high-performing media team to deliver best-in-class results while future-proofing our media ecosystem. You will transition the organization from legacy digital buying to a sophisticated, privacy-centric, and AI-driven performance engine, bridging current operational needs with automated, data-led customer acquisition.
Responsibilities
- Strategic Leadership & Digital Transformation
- Future-Proofing: Develop and execute a roadmap to transition the business from third-party reliance to a robust First-Party data strategy, ensuring media resilience in a cookieless environment.
- Innovation Pipeline: Act as the internal subject matter expert on emerging channels (Retail Media, CTV, Social Commerce) and AI-driven ad products. ...