Marketing Analytics Lead at Lyft
Socotra, Inc. • toronto, Canada
Role Description
Drive marketing strategy with data as Lyft's Marketing Analytics Lead. This hybrid role focuses on data analysis and campaign measurement to shape insights.
At Lyft, the Marketing Analytics Lead is essential for influencing marketing strategies through hands-on data analysis. Ideal candidates will have strong skills in SQL, a background in analytics, and the ability to track KPIs effectively. This role supports the Product Marketing team with insightful analysis and connects marketing efforts to business results.
Key Responsibilities:
• Analyze first and third-party data to identify business insights
• Measure ROI of marketing campaigns across various channels
• Build and maintain dashboards for key marketing KPIs
• Design experiments to validate marketing hypotheses
• Present data insights to non-technical stakeholders
Requirements:
• Degree in analytics, statistics, or a related field
• 3+ years in marketing data analytics
• Proficient in SQL and data...
At Lyft, the Marketing Analytics Lead is essential for influencing marketing strategies through hands-on data analysis. Ideal candidates will have strong skills in SQL, a background in analytics, and the ability to track KPIs effectively. This role supports the Product Marketing team with insightful analysis and connects marketing efforts to business results.
Key Responsibilities:
• Analyze first and third-party data to identify business insights
• Measure ROI of marketing campaigns across various channels
• Build and maintain dashboards for key marketing KPIs
• Design experiments to validate marketing hypotheses
• Present data insights to non-technical stakeholders
Requirements:
• Degree in analytics, statistics, or a related field
• 3+ years in marketing data analytics
• Proficient in SQL and data...