Marketing Associate - Wieners & Sausages (Mississauga)

Opportunity

A Marketing Associate at Maple Leaf Foods will manage a portfolio within the Wieners & Sausage business unit, working closely with an experienced Marketing leader and your direct manager to map out and execute category strategy. The role balances creative skills with critical thinking, project management, and performance measurement. You’ll build a career in CPG marketing and contribute to the company’s growth.

Responsibilities

• Build category strategies and develop multi‑year plans to drive category growth and differentiate MLF from competitors.
• Leverage data from Nielsen and internal sources to provide category share and financial reporting, including weekly, monthly, and annual rhythms and ad‑hoc analyses.
• Analyze brands, market, and competitive trends to recommend appropriate actions.
• Lead the category in MLF’s budgeting process.
• Support Retail Sales and Brand teams to grow MLF branded share in the c...