Marketing Automation Specialist
Hire With Near • Remote, Mexico
Role Description
At Near, we help top talent in Latin America find remote roles with US companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.
About the Role
We are looking for an Email Marketing Strategist/Manager who will own and drive the lifecycle marketing strategy from lead capture to segmentation, nurturing, and re-engagement. This role will focus on building and executing campaigns that will significantly grow our email list and convert leads into revenue, leveraging a data‑driven approach to improve performance continuously. As a hands‑on contributor, you will work across teams to ensure integrated campaigns and optimize email strategies at every stage.
Responsibilities
- Build and execute a roadmap to 5x list growth in 12 months.
- Define and oversee the creation of lead magnets (reports, calculators, webinars, playbooks).
- Build and maintain a robust segmentation and personali...