Marketing Database Analyst
Michael Page International (Canada) • toronto, Canada
Role Description
About Our Client
Canadian insurance company
What you will do
- Provide practical assistance in analytical data investigation, validation and implementation
- Identify new data or process enhancement opportunities and contribute to the enhancement
- Support the Supervisor of Marketing Analytics & Insights in quarterly request intake and project conversion process by clarifying and aligning on campaign objective and targeting criteria
- Use statistically-proven campaign targeting and testing methodology in experimental design
- Pull campaign lists by using SAS/SQL scripts and ensure waterfalls are signed off, lists are error-free and delivered on time
- Develop robust and user-friendly Power BI reports and dashboards for campaign performance measurement
- Monitor and analyze campaign variances and performance trends. Notify business of any significant changes and provide insights through data deep dives...