Marketing Lead (F&B)
PT. Erajaya Swasembada, Tbk. • West Jakarta, Indonesia
Role Description
We are looking for a Marketing Lead to drive brand awareness, customer engagement, and business growth across our F&B brands. This role will be responsible for developing and executing marketing strategies, managing campaigns, and ensuring effective communication across multiple channels.
Key Responsibilities:
- Develop and implement marketing strategies to drive brand awareness and revenue growth.
- Lead and execute multi-channel marketing campaigns, including digital, social media, influencer marketing, offline activations, and PR.
- Manage and oversee the brand’s positioning, messaging, and storytelling to create a strong market presence.
- Conduct market research to understand industry trends, customer behavior, and competitive landscape.
- Collaborate with internal teams such as Sales, Operations, and Product Development to align marketing initiatives with business objectives.
- Monitor an...