Marketing Leader in One-to-One Strategy
TD Bank • toronto, Canada
Role Description
Elevate your marketing career with TD as the Associate Vice President, focusing on One-to-One Marketing practice. This remote role in Toronto drives personalized marketing strategies across channels.
Reporting to the Vice President, Growth Marketing, you'll lead a new practice aimed at enhancing personalized marketing efforts. With a strong focus on developing a team of subject matter experts, you'll establish best practices and elevate the standards of 1:1 marketing. In this leadership position, you’ll influence marketing transformation through analytics, strategy, and relationship building.
Key Responsibilities:
• Define and evolve 1:1 marketing vision and standards
• Build and sustain a community of marketing experts
• Partner with teams for disciplined planning and execution
• Guide measurement standards and optimization practices
• Lead improvements in operating model and governance
Requirements:
• 15+ years in 1:1/direct marketing leadership
• Expert...
Reporting to the Vice President, Growth Marketing, you'll lead a new practice aimed at enhancing personalized marketing efforts. With a strong focus on developing a team of subject matter experts, you'll establish best practices and elevate the standards of 1:1 marketing. In this leadership position, you’ll influence marketing transformation through analytics, strategy, and relationship building.
Key Responsibilities:
• Define and evolve 1:1 marketing vision and standards
• Build and sustain a community of marketing experts
• Partner with teams for disciplined planning and execution
• Guide measurement standards and optimization practices
• Lead improvements in operating model and governance
Requirements:
• 15+ years in 1:1/direct marketing leadership
• Expert...