Marketing Manager for TELUS Stream+
TELUS • vancouver, Canada
Role Description
Join TELUS as a Marketing Manager to lead the Stream+ initiative, focusing on innovative solutions to enhance customer value and mitigate churn.
You will take charge of growth strategies for Stream+, acting as a vital link between product and marketing teams. Your role encompasses developing national strategies that ensure robust subscriber acquisition and combining performance data with pricing initiatives to elevate customer engagement.
Key Responsibilities:
• Execute national acquisition strategies for Stream+ growth
• Develop promotional calendars and pricing strategies
• Analyze performance metrics to optimize strategies
• Implement regional pricing pilots and promotions
• Address performance issues with rapid recovery plans
• Create cross-product experiences to enhance value
• Summarize complex data for senior leadership updates
Requirements:
• 3+ years of marketing experience with campaign own...
You will take charge of growth strategies for Stream+, acting as a vital link between product and marketing teams. Your role encompasses developing national strategies that ensure robust subscriber acquisition and combining performance data with pricing initiatives to elevate customer engagement.
Key Responsibilities:
• Execute national acquisition strategies for Stream+ growth
• Develop promotional calendars and pricing strategies
• Analyze performance metrics to optimize strategies
• Implement regional pricing pilots and promotions
• Address performance issues with rapid recovery plans
• Create cross-product experiences to enhance value
• Summarize complex data for senior leadership updates
Requirements:
• 3+ years of marketing experience with campaign own...