Marketing Specialist B2B
Jostens, Inc. • santiago, Chile
Role Description
GENERAL DESCRIPTION OR PURPOSE OF THE JOB
This entry-level role supports the leader of a marketing team, completes assigned initiatives, and supports defined marketing strategies and tactical plans. This includes executing go-to-market activities that support organizational goals such as driving buy rate and growth.
Incumbents work with the direction and guidance of a Marketing Manager or similar position to manage and complete all activities and deliverables for assigned projects.
RESPONSIBILITIES / ESSENTIAL FUNCTIONS
Email Development and Tracking
Identify and execute marketing email campaigns for prospects and customers, focused on driving growth for the assigned business, product line or product.
Implement marketing campaigns that will optimize Salesforce pipeline development.
Leverage Salesforce Marketing Cloud capabilities to create targeted campaigns analyzing customer data and driving lead generation.
Develop rep generated email templates and mo...
This entry-level role supports the leader of a marketing team, completes assigned initiatives, and supports defined marketing strategies and tactical plans. This includes executing go-to-market activities that support organizational goals such as driving buy rate and growth.
Incumbents work with the direction and guidance of a Marketing Manager or similar position to manage and complete all activities and deliverables for assigned projects.
RESPONSIBILITIES / ESSENTIAL FUNCTIONS
Email Development and Tracking
Identify and execute marketing email campaigns for prospects and customers, focused on driving growth for the assigned business, product line or product.
Implement marketing campaigns that will optimize Salesforce pipeline development.
Leverage Salesforce Marketing Cloud capabilities to create targeted campaigns analyzing customer data and driving lead generation.
Develop rep generated email templates and mo...