Marketing Specialist for Social Media Strategy
Borden Ladner Gervais LLP • toronto, Canada
Role Description
Drive impactful marketing and communications as a Senior Specialist focused on social media strategy at BLG. This hybrid role combines legal marketing expertise with robust social media leadership.
As a Senior Specialist at BLG, you will collaborate with legal experts and the Business Development team to create tailored communications strategies. You'll act as the subject-matter expert for social media, developing strategic frameworks and best practices. In this position, fostering relationships with practice leaders is crucial for aligning marketing efforts and enhancing visibility in the legal sector.
Key Responsibilities:
• Build deep knowledge of legal services and client markets
• Proactively counsel lawyers on communications opportunities
• Develop and execute bilingual social media strategies
• Lead the firm-wide social media strategy and training
• Analyze campaign performance and share insights with teams
Requirements:
• Bachelor’s degree in Communic...
As a Senior Specialist at BLG, you will collaborate with legal experts and the Business Development team to create tailored communications strategies. You'll act as the subject-matter expert for social media, developing strategic frameworks and best practices. In this position, fostering relationships with practice leaders is crucial for aligning marketing efforts and enhancing visibility in the legal sector.
Key Responsibilities:
• Build deep knowledge of legal services and client markets
• Proactively counsel lawyers on communications opportunities
• Develop and execute bilingual social media strategies
• Lead the firm-wide social media strategy and training
• Analyze campaign performance and share insights with teams
Requirements:
• Bachelor’s degree in Communic...