Marketing Specialist - GTM & Growth
Packt • India, India
Role Description
About Packt
Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. We are a technical publisher and learning provider with over 400 staff based across the globe, primarily in India and the UK. Our products have global relevance, and our multimedia portfolio includes over 7,000 books, e-books, audiobooks, and video courses.
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Role Overview
As the Marketing Specialist, your mandate is to take Packt’s new events + newsletter business from strong market signal to scalable traction in one of our verticals — Web Dev, Game Dev, Cybersecurity, SysAdmin, Software Engineering, Data Science, and LLMs. You’ll define and execute the full-funnel strategy that reaches the right tech pros and converts them into event attendees (primary revenue) and newsletter subscribers (a durable, monetisable audi...