MEC Senior Director for Brand Marketing
Mountain-Equipment-Company- • vancouver, Canada
Role Description
Join MEC in Vancouver as the Senior Director of Brand Marketing, where you will oversee strategic marketing initiatives that align with the company’s mission and drive community engagement. Your leadership will empower the marketing team to connect emotionally with consumers.
In this strategic role, you will enhance MEC's brand presence by spearheading marketing campaigns and partnerships. The Senior Director will ensure strong measurement frameworks guide creative execution while fostering a culture that thrives on data and insights. Your collaborative spirit will be essential in aligning marketing strategies with overall business goals.
Key Responsibilities: • Develop and implement brand strategies for uniqueness • Collaborate cross-functionally for cohesive marketing efforts • Track and optimize CAC and LTV metrics • Establish key brand partnerships for growth • Lead community-focused initiatives across teams
Requirements: • 10+ years of marketing experien...
In this strategic role, you will enhance MEC's brand presence by spearheading marketing campaigns and partnerships. The Senior Director will ensure strong measurement frameworks guide creative execution while fostering a culture that thrives on data and insights. Your collaborative spirit will be essential in aligning marketing strategies with overall business goals.
Key Responsibilities: • Develop and implement brand strategies for uniqueness • Collaborate cross-functionally for cohesive marketing efforts • Track and optimize CAC and LTV metrics • Establish key brand partnerships for growth • Lead community-focused initiatives across teams
Requirements: • 10+ years of marketing experien...