Mid/Senior CRM Manager | Crypto Sportsbook | Hybrid/Toronto

My client is a Toronto based Crypto Sportsbook operator who is searching for a hands on, Senior CRM Manager with igaming experience to join their growing marketing team. In this role, you’ll own the strategy, execution, and optimization of their customer messaging programs including automated lifecycle flows, in app and web messaging, SMS, and push notifications.

You’ll play a key role in driving engagement, retention, and personalization across the iGaming brand using data driven, thoughtfully crafted campaigns.

This is a hybrid role based in Toronto, requiring 3 in office days per week.

Key Responsibilities

Automated Flow Development

• Design, build, and iterate on lifecycle, onboarding, engagement, and retention flows in Customer.io.
• Support CRM strategy across the brand with tailored user journeys.

In App, Web App & SMS Messaging

• Plan and deploy targeted in app and web app messages acros...