Paid Social Marketing Specialist

At Siemens Digital Industries Software, we are at the forefront of driving the future of marketing in a digital-first world. Our globally distributed team is dedicated to people‑first marketing and fostering a culture of innovation and collaboration. We are seeking an experienced Paid Social Marketing Specialist to join our dynamic digital demand creation marketing team, where you will have the opportunity to execute acquisition marketing at scale and make a meaningful impact on a global scale.

Role & Responsibilities

• Consulting on and implementing data‑driven social media strategies focused on demand creation and thought leadership, aligned with organizational objectives and target audience preferences.
• Utilizing social media advertising platforms to execute targeted campaigns and optimize performance based on testing results and key metrics such as cost per lead and conversion rates.
• Owning paid social measurement foundations by defin...