Principal Product Marketing Manager, Financial Services
Lightspeed Commerce • toronto, Canada
Role Description
Principal PMM (Financial Services)
You will define how financial services products win at Lightspeed – owning positioning, go-to-market strategy, and how we use data and AI to scale growth.
What you’ll be doing
- Define positioning and messaging for Lightspeed Financial Services products, grounded in deep customer, market, and competitive insights.
- Own end‑to‑end go‑to‑market strategy for major product and feature launches, from strategy through execution and performance measurement.
- Partner closely with Product, Data, Sales, and Marketing to align on strategy, influence road‑maps, and drive successful launches.
- Leverage data and analytics to identify growth opportunities across the funnel and inform GTM strategy and optimisation.
- Design and implement AI‑driven approaches to improve research, segmentation, messaging, and go‑to‑market execution.
- Lead complex, cross‑functional initiatives that span mu...