Product Marketing Lead

Overview: The Product Marketing Lead owns the commercial success of products by translating product into demand, desire, and sales performance across all channels. They sit at the intersection of Product (R&D / Merchandising), Marketing (Content / Branding), and Sales Channels (Livestream / Affiliate / Marketplace). In simple terms: They decide what story to tell, who its for, and how to sell it profitably. Key Responsibilities Product Positioning & Narrative Go-To-Market Strategy Cross-Channel Sales Alignment Demand Creation Product Performance Tracking Pricing & Offer Strategy Feedback Loop to Product Team KPIs Product GMV Performance Sell-Through Rate Hero Product Success Rate Channel Conversion Efficiency Margin Performance Requirements Strong in consumer understanding, trend analysis, and commercial thinking. Skill mix: 50% marketing strategy, 30% product sense, 20% sales understanding.

4-5 years
Strong analytical thinking (can break down complex problems clearly) Solid...