Product Marketing Leader in Travel and Automotive
StackAdapt • Remote, Canada
Role Description
Lead marketing initiatives as a Product Marketing Leader focused on travel and automotive. Design and execute strategies to enhance brand visibility and market penetration.
This strategic role requires you to own the go-to-market efforts for key verticals, driving awareness and customer retention within the travel and auto industries. You’ll analyze market trends, build compelling messaging, and collaborate across functions to launch tailored products and solutions.
Key Responsibilities:
• Own the go-to-market strategy for key verticals
• Develop vertical-specific strategies for product launches
• Perform market research and competitive assessments
• Build clear positioning and messaging frameworks
• Collaborate with teams to align on vertical initiatives
Requirements:
• 5+ years of experience in B2B product marketing
• Background in travel or automotive advertising landscape
• Strong understanding of programmatic marketing
• Excellent narrative-buil...
This strategic role requires you to own the go-to-market efforts for key verticals, driving awareness and customer retention within the travel and auto industries. You’ll analyze market trends, build compelling messaging, and collaborate across functions to launch tailored products and solutions.
Key Responsibilities:
• Own the go-to-market strategy for key verticals
• Develop vertical-specific strategies for product launches
• Perform market research and competitive assessments
• Build clear positioning and messaging frameworks
• Collaborate with teams to align on vertical initiatives
Requirements:
• 5+ years of experience in B2B product marketing
• Background in travel or automotive advertising landscape
• Strong understanding of programmatic marketing
• Excellent narrative-buil...