Product Marketing Specialist
ANRGI TECH Pvt. Ltd. • Thane, India
Role Description
Develop product positioning, messaging, and launch strategies Develop product positioning, messaging, and launch strategies Create scientific and marketing communication for products Build doctor-facing, consumer-facing, and sales enablement materials Conduct competitor analysis and market research Coordinate with sales, medical, product, and marketing teams Support product launches, training programs, and GTM initiatives Plan and coordinate participation in conferences, CMEs, medical events, and industry activations Develop marketing and scientific communication materials for conferences, doctor engagement programs, and events Work closely with KOLs, doctors, and medical stakeholders for brand and product visibility initiatives Support execution of on-ground and digital medical marketing initiatives to strengthen product adoption and awareness Requirements 36 years of experience in product marketing, PMT, healthcare marketing, or medical devices Strong understanding of healthcare/medi...