Project Marketing Specialist - Business Analyst
InterContinental Hotels Group • región centro jalisco, Mexico
Role Description
Project Marketing Specialist - Business Analyst Requirements Gathering & Workflow Analysis
- Collaborate with marketing teams to understand campaign goals, personalization needs, and automation requirements.
- Conduct interviews, working sessions, and discovery meetings to capture detailed business requirements and understand constraints across data, content, and technical systems.
- Break down email workflows into specific steps to identify inefficiencies and opportunities for improvement.
- Gather and track data on current-state processes to support continuous improvement and operational optimization.
- Develop clear, structured documentation such as business requirements, functional specifications, user stories, and process flows supporting SFMC development.
- Maintain documentation libraries, ensuring version control and adherence to project standards.
- Transl...