Researcher Qualitative I
Stori • Mexico City, Mexico
Role Description
We’re looking for a Qualitative Researcher I with a strong agency background who is deeply insight-driven and passionate about understanding consumers beyond the surface.
You will be part of the Research team, playing a key role in elevating how marketing insights inform product launches, brand strategy, and communication. This role is ideal for someone who combines strong qualitative instincts with a solid quantitative foundation, and is excited about leveraging AI to work faster and smarter.
Responsibilities
Lead and execute qualitative research (IDIs, focus groups, exploratory studies) to uncover deep human insights
Support and run quantitative research initiatives, including:
Brand health tracking
Concept and message evaluation
Marketing and product-related surveys
Translate findings...