Senior Adobe Journey Optimizer Martech Strategy & Architecture Lead [Contractor]
Publicis Sapient • bogotá, distrito capital, Colombia
Role Description
Job Description
We are seeking an experienced and strategic Adobe Journey Optimizer Architect (AJO) to lead the design, implementation, and optimization of customer journey orchestration using Adobe Journey Optimizer (AJO). This role sits at the intersection of marketing automation, data architecture, and real‑time personalization, and is ideal for professionals who thrive in a cross‑functional, data‑driven environment.
Journey Architecture & Strategy
- Design and own the end‑to‑end customer journey strategy leveraging Adobe Journey Optimizer.
- Define cross‑channel activation frameworks (email, push, in‑app, web) based on behavioral triggers and business objectives.
- Lead discovery and roadmap planning for journey use cases, working closely with marketing, CRM, and product teams.
Adobe Platform Expertise
- Architect scalable AJO solutions fully integrated with Adobe Experience Platform (AEP), ...