Senior Analyst in Marketing Science
twentysix • calgary, Canada
Role Description
Critical Mass is seeking a Senior Analyst in Marketing Science to co-lead advanced analytics and measurement strategies that optimize B2B media campaigns. Apply your data science expertise for impactful insights.
In this role, you will partner with stakeholders in evaluating measurement frameworks and translating objectives into actionable KPIs. Your experience in analytics will allow you to build scalable solutions and contribute to ongoing campaign evaluations. You will oversee insights and creative recommendations that drive media performance.
Key Responsibilities:
• Assess and recommend updates for measurement approaches
• Deliver regular insights and optimization recommendations
• Build statistical models to evaluate campaign effectiveness
• Maintain dashboards for performance tracking
• Consult on tagging and trafficking for consistency
Requirements:
• B.S. degree in a relevant quantitative field
• 3...
In this role, you will partner with stakeholders in evaluating measurement frameworks and translating objectives into actionable KPIs. Your experience in analytics will allow you to build scalable solutions and contribute to ongoing campaign evaluations. You will oversee insights and creative recommendations that drive media performance.
Key Responsibilities:
• Assess and recommend updates for measurement approaches
• Deliver regular insights and optimization recommendations
• Build statistical models to evaluate campaign effectiveness
• Maintain dashboards for performance tracking
• Consult on tagging and trafficking for consistency
Requirements:
• B.S. degree in a relevant quantitative field
• 3...