Senior Analyst of Marketing Innovation at Agoda
Agoda • toronto, Canada
Role Description
Drive impactful marketing insights at Agoda as a Senior Analyst focused on Marketing Innovation. Leverage your quantitative skills to optimize campaigns and enhance digital marketing strategies.
In this position, you will play a pivotal role in analyzing data for marketing campaigns. With your strong quantitative background, you'll refine advertising strategies and analyze performance across search and social media channels. Ideal for candidates with over two years of experience, this role supports growth in Agoda’s marketing efforts.
Key Responsibilities:
• Experiment with text ads on search engines
• Analyze and optimize social media marketing campaigns
• Develop models for informed decision-making
• Design dashboards to support account managers
• Implement changes from successful marketing tests
Requirements:
• Bachelor’s Degree in a quantitative discipline
• Over 2 years’ experience in consulting or tech
• Proficient in data analysis tools and softw...
In this position, you will play a pivotal role in analyzing data for marketing campaigns. With your strong quantitative background, you'll refine advertising strategies and analyze performance across search and social media channels. Ideal for candidates with over two years of experience, this role supports growth in Agoda’s marketing efforts.
Key Responsibilities:
• Experiment with text ads on search engines
• Analyze and optimize social media marketing campaigns
• Develop models for informed decision-making
• Design dashboards to support account managers
• Implement changes from successful marketing tests
Requirements:
• Bachelor’s Degree in a quantitative discipline
• Over 2 years’ experience in consulting or tech
• Proficient in data analysis tools and softw...