Senior Brand Manager
Abbott • Hong Kong, Hong Kong
Role Description
Role Overview – Senior Brand Manager (ANI - Adult)
Lead Abbott Adult Nutrition’s largest market‑leading brand in Hong Kong. Reporting to the Marketing Manager (total Adult). This role owns accountability for brand strategy, business performance, and execution excellence in downstream segment (retail consumer). The position owns end‑to‑end brand building with strong focus on IMC effectiveness, digital ROI, media innovation, and performance‑driven growth to deliver sustainable results and long‑term brand leadership.
Brand & Business Leadership
Lead a flagship brand in the Adult Nutrition category to deliver sales growth, market share leadership, and brand KPIs, fueling competitive growth in the consumer retail market.
Act as brand guardian, ensuring strong positioning and consistent execution across all consumer and customer touchpoints.
Own full P&L responsibility, driving disciplined investment decisions and clear, me...