Senior category manager (Ciudad Obregón)
Link-Worldwide • ciudad obregón, Mexico
Role Description
Position Summary
The Global Product Manager (GPM) is responsible for driving the strategic direction, growth, and profitability of assigned industrial product lines across general markets. You will manage a team (Product Manager directly and a Marketing Manager indirectly), and also own a defined portion of the Industrial portfolio. The GPM will lead cross-functional efforts spanning product development, marketing, sales, and operations, ensuring alignment with company objectives while meeting customer and market needs. Develop and execute global product line strategies aligned with business objectives.
Key Responsibilities- Conduct forward-looking market analysis including segmentation, trend identification, and growth opportunities.
- Perform competitive analysis to inform positioning and differentiation strategies.
- Product Development & Lifecycle Management
- Own product roadmap development and execution.
- Lead Stage-G...