Senior Category & Shopper Leader
PIERRE FABRE MEXICO SA DE CV • Mexico, Mexico
Role Description
We are looking for a Senior Category & Shopper Leader to drive profitable growth of assigned categories through data-driven strategic management, ensuring assortment, space, and promotional decisions maximize profitability, visibility, and brand competitiveness within the pharmaceutical channel.
Key Responsibilities
- Analyze sales, turnover, and market share data to optimize category performance.
- Design and implement Category Management and Shopper Marketing strategies aligned with business and client objectives.
- Develop planograms and space planning strategies using tools such as Spaceman and Nielsen Spaceman.
- Translate shopper and market insights into actionable strategies that improve brand visibility and profitability.
- Collaborate closely with Sales and Trade Marketing teams to ensure flawless execution at point of sale.
- Prepare executive-level reports with data-driven insights and strategic recommendations.