Senior Consumer Research Manager
inDrive • lima metropolitana, Peru
Role Description
Senior Consumer Research Manager
Department: Market&Customer Experience Research
Employment Type: Full Time
Location: Peru
Description
As our Consumer Research Senior Manager, you will be the voice of our passengers and drivers. This isn't about just running surveys; it’s about providing the strategic intelligence that guides our brand positioning and global expansion. You will identify market gaps and consumer needs that allow inDrive to challenge the status quo in new and existing territories.
Key Responsibilities
- Brand & Health Tracking: track inDrive’s performance against competitors globally.
- Strategic Growth Insights: Conduct deep-dive studies into consumer behavior, motivations, and barriers to entry in key markets.
- End-to-End Project Management: Manage the full lifecycle of research—from defining objectives and selecting methodologies (Qu...