Senior CRM Data Analyst at Publicis (Toronto)

Elevate client strategies as a Senior CRM Data Analyst with Publicis, optimizing data insights for B2B and B2C accounts. This role requires data-driven storytelling and strategic recommendations on a regular basis.

As a vital member of the Data & Insights Team, you will analyze data to influence client programs and drive impactful strategies. Experience in CRM analytics, Account Based Marketing, and tools like SQL and Power BI is essential. Collaborating with clients, you will not only present insights but also help shape the direction of their marketing campaigns.

Key Responsibilities

• Aggregate and analyze data for clients’ CRM initiatives
• Present data-driven insights for strategic decision-making
• Lead analytics projects including report automation
• Create dashboards within Power BI or Tableau
• Drive insights on email, SMS, and push marketing

Requirements

• 4-5 years of CRM analyt...