Senior Customer Marketing Manager, Advocacy

Summary:

We are currently seeking a Senior Customer Marketing Manager to join our Customer Marketing Team in Burnaby, Toronto, or Calgary . We are also open to candidates across Canada or the U.S.

This is a 12-Month Fixed Term Contract.

This role is a backfill for an existing position.

You will:

• Design and launch new experiments to further extend our referral program.
• Own channel goals, track performance, and report on key metrics, including referral rates, MQLs, pipeline contribution, and ROI.
• Monitor and analyse program performance metrics, providing actionable insights and data-driven recommendations for improvement.
• Leverage customer and data insights to identify opportunities for new segmentation strategies.
• Continuously test and optimise referral workflows, incentives, and messaging to enhance user experience and conversion rates.
• Work with a dynamic cr...