Senior Manager - Audience Insights
UnitedHealth Group • Haryana, India
Role Description
**Requisition number:** 2355426
**Job category:** Marketing and Advertising
**Role Overview**
The Audience Insights Manager is an India‑based, strategic support role for the US Optum business. The role enables US commercial, marketing, product, and account leadership with timely, accurate, and actionable insights across B2B journeys-spanning employers/plan sponsors, brokers/consultants, health plans, provider groups, and channel partners. Focus areas include performance monitoring, insight generation, governance, and executive‑ready reporting for US‑owned journeys. Ownership of client relationships, strategy, investments, and decisions resides with US leaders; this role provides the offshore insight engine and operating discipline that supports those decisions.
**Key Responsibilities**
· Performance Tracking & Insights: Monitor journey KPIs (e.g., satisfaction/NPS, adoption and utilization of Rx solutions, conversion across commercial funnels, ...
**Job category:** Marketing and Advertising
**Role Overview**
The Audience Insights Manager is an India‑based, strategic support role for the US Optum business. The role enables US commercial, marketing, product, and account leadership with timely, accurate, and actionable insights across B2B journeys-spanning employers/plan sponsors, brokers/consultants, health plans, provider groups, and channel partners. Focus areas include performance monitoring, insight generation, governance, and executive‑ready reporting for US‑owned journeys. Ownership of client relationships, strategy, investments, and decisions resides with US leaders; this role provides the offshore insight engine and operating discipline that supports those decisions.
**Key Responsibilities**
· Performance Tracking & Insights: Monitor journey KPIs (e.g., satisfaction/NPS, adoption and utilization of Rx solutions, conversion across commercial funnels, ...