Senior Manager, Brand & Advertising - GAM [9 Month Contract]
Scotiabank • Toronto, Canada
Role Description
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In this role, you will be involved in:
• Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• Works closely with partners in Canadian Banking Marketing and Brand Management to implement the overall brand strategy for marketing campaigns and programs
• Working closely with the Global Brand team, Oversees an effective brand marketing approach across several ScotiaGAM brands, including, but not limited to: Dynamic ScotiaFunds and Scotia Global Asset Management
• Oversees the timely execution of product campaigns, event marketing, and other strategic marketing initiatives
• Drives a results-driven culture by overseeing media strategy, on-going monitoring and analytics to optimize strategy to improve ROI
• Champions a high-performance environment and demonstrates a commitment to Scotiabank’s values: accountability, passion, integrity and respect. ...