Senior Manager - CRM & Marketing Automation - Country Road Group
Country Road Group • North Melbourne, Australia
Role Description
At Country Road Group, our Group Functions sit at the heart of our House of Brands, driving the success of our iconic brands and enabling them to do what they do best. Working across the business, you will play a vital role in shaping how we operate, grow, and innovate, bringing our strategy to life.
Country Road Group is evolving its CRM capability across five iconic brands and is seeking a Senior Manager - CRM & Marketing Automation to lead this next phase of growth.
In this role, you will own the end-to-end delivery of a new MarTech platform, from technical build and data migration through to integration, testing and rollout, ensuring a seamless transition and strong foundations for the future.
Beyond implementation, you will drive the performance of CRM and owned channels, with accountability for revenue, engagement and customer lifetime value across email, SMS and emerging channels. You will shift the business from batc...