Senior Manager, Marketing Strategy and Planning
Manulife • Hong Kong, Hong Kong
Role Description
Manulife’s ambition is to become Hong Kong and Macau’s number one customer choice and digital customer leader in the competitive market. The **Senior Manager, Marketing Strategy and Planning** plays a critical role in driving this ambition by translating strategic direction into actionable initiatives, robust business plans, and disciplined execution across Hong Kong and Macau businesses.
Reporting directly to Senior Director, Marketing Strategy and Planning, this role acts as a key strategy and planning partner to Marketing leadership and cross‑functional stakeholders. The role offers end‑to‑end ownership of strategic initiatives — from problem definition and analysis through to execution tracking and performance impact, with regular exposure to senior stakeholders across Marketing and the wider business.
The Senior Manager will contribute to the development of customer and marketing strategies, lead strategic projects, support annual planning and budgeting proces...
Reporting directly to Senior Director, Marketing Strategy and Planning, this role acts as a key strategy and planning partner to Marketing leadership and cross‑functional stakeholders. The role offers end‑to‑end ownership of strategic initiatives — from problem definition and analysis through to execution tracking and performance impact, with regular exposure to senior stakeholders across Marketing and the wider business.
The Senior Manager will contribute to the development of customer and marketing strategies, lead strategic projects, support annual planning and budgeting proces...