Senior Manager of Marketing Strategy
Riocan-Real-Estate-Investment-Trust- • toronto, Canada
Role Description
Lead the marketing efforts at The Well, Toronto's premier mixed-use destination as the Senior Manager of Marketing Strategy. Engage tenants and enhance brand visibility through innovative initiatives.
In this senior role, you will oversee the marketing team and develop integrated strategies to drive traffic, engagement, and commercial success. You will work collaboratively with property management and stakeholders to align on vision and execute initiatives that enhance guest experiences while supporting revenue growth.
Key Responsibilities: • Define and evolve marketing strategies and the brand narrative • Implement the annual marketing plan aligned with asset goals • Ensure cohesive brand expression across all initiatives • Lead campaign strategy and storytelling efforts • Utilize analytics to refine marketing tactics
Requirements: • Minimum of 8 years in a marketing role • Experience in complex retail or mixed-use environments • Proven track record of drivi...
In this senior role, you will oversee the marketing team and develop integrated strategies to drive traffic, engagement, and commercial success. You will work collaboratively with property management and stakeholders to align on vision and execute initiatives that enhance guest experiences while supporting revenue growth.
Key Responsibilities: • Define and evolve marketing strategies and the brand narrative • Implement the annual marketing plan aligned with asset goals • Ensure cohesive brand expression across all initiatives • Lead campaign strategy and storytelling efforts • Utilize analytics to refine marketing tactics
Requirements: • Minimum of 8 years in a marketing role • Experience in complex retail or mixed-use environments • Proven track record of drivi...