Senior Manager, Performance Marketing at Portage
Portage CyberTech • montreal (administrative region), Canada
Role Description
Drive digital performance marketing at Portage CyberTech as a Senior Manager focused on analytics and strategy. Lead paid campaigns, optimize conversions, and enhance reporting for scalable growth.
As the Senior Manager, you will own Portage’s digital performance strategy, developing and optimizing multi-channel campaigns. You'll oversee paid media performance, audience segmentation, and pipeline contribution while ensuring alignment with business objectives. An analytical mind is required to translate insights into strategies that improve efficiency and ROI.
Key Responsibilities:
• Develop and optimize multi-channel marketing campaigns
• Monitor and improve paid media performance and budgets
• Design executive dashboards for data transparency
• Optimize CRM workflows and lead nurturing processes
• Analyze website performance and user behavior
Requirements:
• 5+ years in digital marketing or advertising
• Expertise in Google Ads, LinkedIn, and Meta platfor...
As the Senior Manager, you will own Portage’s digital performance strategy, developing and optimizing multi-channel campaigns. You'll oversee paid media performance, audience segmentation, and pipeline contribution while ensuring alignment with business objectives. An analytical mind is required to translate insights into strategies that improve efficiency and ROI.
Key Responsibilities:
• Develop and optimize multi-channel marketing campaigns
• Monitor and improve paid media performance and budgets
• Design executive dashboards for data transparency
• Optimize CRM workflows and lead nurturing processes
• Analyze website performance and user behavior
Requirements:
• 5+ years in digital marketing or advertising
• Expertise in Google Ads, LinkedIn, and Meta platfor...