Senior Manager - Shopper Marketing (ou Responsable Senior - Marketing Shopper)
Procter & Gamble • toronto, Canada
Role Description
Senior Brand Manager – Brand Operations (Amazon & Regional) P&G is the largest consumer packaged goods company. Join our Brand Operations Team in Toronto GO to lead strategic and operational aspects of our Amazon and regional brand initiatives.
Responsibilities
Lead retail media for Amazon and manage the Amazon Ads relationship, including Endeavor and internal training.
Develop and execute Search and Display strategies to meet Amazon growth targets and improve ROAS.
Roll out new capabilities to teams, influencing roadmap changes with Amazon Ads and regional retailers.
Manage scaled activations (e.g., NHL Scale Plan, Spend Get) to deliver value.
Collaborate with category, media, retailer, and other stakeholders to guide vision strategy for multiple brands.
Identify consumer needs, understand shopper insights, and execute marketing plans that win with consumers on the shelf.
Qualifications
Bachelor’s or Mast...
Responsibilities
Lead retail media for Amazon and manage the Amazon Ads relationship, including Endeavor and internal training.
Develop and execute Search and Display strategies to meet Amazon growth targets and improve ROAS.
Roll out new capabilities to teams, influencing roadmap changes with Amazon Ads and regional retailers.
Manage scaled activations (e.g., NHL Scale Plan, Spend Get) to deliver value.
Collaborate with category, media, retailer, and other stakeholders to guide vision strategy for multiple brands.
Identify consumer needs, understand shopper insights, and execute marketing plans that win with consumers on the shelf.
Qualifications
Bachelor’s or Mast...