Senior Manager, Take to Market

Title: Senior Manager, Take to Market - Tangerine

Requisition ID :

What you will be doing

Drive sustained and profitable revenue growth through the planning, development and delivery of acquisition and customer engagement marketing programs for Tangerine. As a member of the Take-to-Market practice (within Tangerine), drives full-funnel marketing programs, and delivery of benefit-led campaigns that enable Tangerine Bank to achieve its strategic objectives.

Is this role right for you? In this role, you will:

• Marketing Program Development:
  • With Director, sets and refines annual and quarterly marketing plans for assigned portfolio.
  • Collaborates closely with Marketing’s delivery groups to plan and execute customer driven action plans and marketing programs.
  • Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agili...