Senior Marketing (ABM - Vietnam’s #1 mobile game)

Location: Hanoi, Vietnam Employment Type: Full-time About the Opportunity On behalf of our client, we are hiring a Senior Marketing (ABM) to support their flagship gaming portfolio in Vietnam. Our client is a leading global online game developer and publisher, recognized for operating some of the most iconic digital entertainment platforms and mobile titles with millions of active users across the region. Joining the team as a Senior Marketing (ABM), you will be the strategic mind behind Vietnam's premier national mobile game. In this role, you will craft and lead dynamic, large-scale Integrated Marketing Communications (IMC) campaigns, collaborate with top-tier KOLs, and design impactful content that shapes the brand experience and drives engagement for a community of millions of players. Key Responsibilities IMC Planning: Propose targets, develop, and implement end-to-end IMC plans/campaigns (including new product launches) aligned with business priorities and brand needs. Cross-func...