Senior Marketing Automation Strategist
Lightspeed Commerce, Inc. • montreal (administrative region), Canada
Role Description
Join Lightspeed as a Senior Marketing Automation & Lifecycle Manager in a remote capacity, where you'll shape lifecycle marketing strategies for financial services products. Focus on enhancing user engagement through innovative marketing techniques.
In this role, you will build comprehensive lifecycle architectures while ensuring seamless integration with Salesforce Marketing Cloud. You'll play a crucial part in transforming traditional marketing into data-driven, trigger-based strategies that enhance customer journeys from awareness to renewal. Your ability to collaborate across multiple teams will be pivotal for success.
Key Responsibilities:
• Develop and implement lifecycle marketing frameworks
• Manage Salesforce Marketing Cloud architecture and data flows
• Shift from batch campaigns to trigger-based tactics
• Define audience segments with Product and Data teams
• Optimize performance across customer engagement metrics
Requirements:
• Experience with Sa...
In this role, you will build comprehensive lifecycle architectures while ensuring seamless integration with Salesforce Marketing Cloud. You'll play a crucial part in transforming traditional marketing into data-driven, trigger-based strategies that enhance customer journeys from awareness to renewal. Your ability to collaborate across multiple teams will be pivotal for success.
Key Responsibilities:
• Develop and implement lifecycle marketing frameworks
• Manage Salesforce Marketing Cloud architecture and data flows
• Shift from batch campaigns to trigger-based tactics
• Define audience segments with Product and Data teams
• Optimize performance across customer engagement metrics
Requirements:
• Experience with Sa...