Senior Marketing Effectiveness Manager at eBay
0076 eBay Canada • toronto, Canada
Role Description
Drive marketing insights and efficiency at eBay as a Senior Manager of Marketing Effectiveness. Utilize your analytical skills to assess campaign performance and inform strategic decisions in Toronto.
In this pivotal role, you will lead measurement and analysis for major global campaigns, ensuring performance meets brand benchmarks. With 7+ years of experience in Marketing Efficiency or Analytics, your expertise will shape eBay's approach to brand health tracking and budget allocations. Collaborate with cross-functional teams to integrate findings from various marketing channels and embed analytics into campaign planning.
Key Responsibilities: • Lead measurement analysis for global marketing campaigns • Partner on brand and reputation tracking integration • Embed measurement in campaign planning and optimization • Collaborate for insights on Marketing Mix Modeling • Maintain a unified benchmark hierarchy and reporting playbook
Requirements: • 7+ years in Mark...
In this pivotal role, you will lead measurement and analysis for major global campaigns, ensuring performance meets brand benchmarks. With 7+ years of experience in Marketing Efficiency or Analytics, your expertise will shape eBay's approach to brand health tracking and budget allocations. Collaborate with cross-functional teams to integrate findings from various marketing channels and embed analytics into campaign planning.
Key Responsibilities: • Lead measurement analysis for global marketing campaigns • Partner on brand and reputation tracking integration • Embed measurement in campaign planning and optimization • Collaborate for insights on Marketing Mix Modeling • Maintain a unified benchmark hierarchy and reporting playbook
Requirements: • 7+ years in Mark...