Senior / Marketing Executive

Department : Customer Service Centre / Multi-Channel Service & Partnership OperationsJob Responsibilities:

Strategy & Execution: Develop and implement social media strategies for Mainland China (e.g., WeChat, Douyin, Xiaohongshu) and Hong Kong (e.g., Facebook, Instagram, YouTube). Ensure initiatives align with overall marketing and business objectives.

Performance Analysis & Reporting: Track, measure, and analyze social media performance using native and third‑party tools. Provide regular insights and reports on KPIs such as engagement, reach, conversion, and ROI. Continuously optimize strategies based on data‑driven insights and industry best practices.

Content Creation & Management: Collaborate with external service vendors to design high‑quality campaigns, advertisements, and social media communications. Leverage vendors’ resources, support, and creativity to maximize business opportunities and campaign outcomes. Proactively craft, refi...