Senior Marketing Specialist

Responsibilities

• Strategic Communications: Develop and implement comprehensive marketing communication strategies to support business objectives, brand awareness, and customer engagement. Ensure consistent messaging across all channels, including print, digital, social media, and events.
• Content Creation & Management: Create high-quality content, including brochures, email campaigns, newsletters, press releases, blogs, and video scripts tailored to various audiences (policyholders, partners, stakeholders). Oversee website content to ensure accuracy, relevance.
• Brand Management: Strengthen the companies brands by maintaining brand consistency and integrity in all marketing materials. Collaborate with internal teams to ensure alignment with the brand voice and tone.
• Campaign Development: Lead marketing campaigns to promote life insurance products and services. Develop customer personas and leverage insights to craft personalized, impact...