Senior Product Marketing Manager at TELUS
TELUS • calgary, Canada
Role Description
Become a key player in TELUS's Marketing Programs team as a Senior Product Marketing Manager for AAL and AAX portfolios. Lead cross-channel strategies to drive customer acquisition and retention for our dynamic offerings.
This role empowers you to own impactful strategies within the Marketing Acquisition team. With over 5 years of experience in marketing or channel strategy, your expertise will shape the portfolio's direction. You'll collaborate with various SMEs to refine offer designs and mentor junior members of the team, making a significant impact on our growth strategy.
Key Responsibilities:
• Drive AAL & AAX strategy and program design
• Create data-driven test and learn strategies
• Collaborate with Consumer Base to align strategies
• Develop performance reporting structures
• Present insights to senior leadership
Requirements:
• Min. 5 years experience in marketing or channel strategy
• Led cross-channel marketing programs effectively
• Strong ...
This role empowers you to own impactful strategies within the Marketing Acquisition team. With over 5 years of experience in marketing or channel strategy, your expertise will shape the portfolio's direction. You'll collaborate with various SMEs to refine offer designs and mentor junior members of the team, making a significant impact on our growth strategy.
Key Responsibilities:
• Drive AAL & AAX strategy and program design
• Create data-driven test and learn strategies
• Collaborate with Consumer Base to align strategies
• Develop performance reporting structures
• Present insights to senior leadership
Requirements:
• Min. 5 years experience in marketing or channel strategy
• Led cross-channel marketing programs effectively
• Strong ...