Social Media & Video Content Specialist
Blue Trail Software • mexico, Mexico
Role Description
Location: Tepatitlan or Querétaro Type: Part Time or Full Time (preference for PT) BTS is seeking a Social Media & Video Content Specialist who can build our online authority, trust, and visibility through a video-first, professional storytelling approach. This is a strategic role: not about chasing trends, but about crafting a coherent narrative, amplifying our expertise, and improving our credibility across social platforms and professional networks. You will be responsible of BTS’ social media presence end-to-end, including strategy, content creation, SEO reporting, performance tracking, and posting. You’ll also develop video content that highlights BTS’ expertise, culture, and thought leadership, helping reduce the sales cycle by fostering trust and authority. Key Responsibilities 1. Social Media Strategy & Planning Develop and execute a comprehensive social media strategy aligned with BTS’ business goals. Translate BTS’ technical expertise (engineering, QA, AI, UX) into clear, eng...