Specialist Consumer Engagement, Parts, Accessories & Apparel
BRP • Valcourt, Canada
Role Description
We're on the lookout for a Lead, Consumer Engagement, North America, reporting to the Manager, Consumer Engagement, Sea-Doo, NA. As a pivotal team member, you'll play a crucial role in propelling the Sea-Doo brand to another level contributing to the launch of a new product category and actively contributing to the -consumer acquisition plan.
YOU’LL HAVE THE OPPORTUNITY TO:
Drive holistic consumer growth: Integrate business objectives into marketing strategies to boost customer acquisition, reach, and conversion across all customer journey touchpoints while working closely with cross-functional teams.
Optimize the customer engagement strategy: Implement a results-driven marketing strategy, integrating top, mid, and low funnels for a seamless customer journey, contributing to a marketing plan and objectives across various media channels.
Drive strong customer lifetime value: Develop consumer marketing plans that in...