Sr. Marketing Manager - Lifecycle Strategy & Analytics, Prime Video International - O&O Marketing
Amazon Canada • toronto, Canada
Role Description
We are seeking a data‑driven, analytically rigorous marketing leader who will define and drive the Lifecycle Strategy & Analytics function for Prime Video International. As the Sr. Marketing Manager – Lifecycle Strategy & Analytics, you will be the strategic backbone of the O&O Lifecycle Marketing team. You will be responsible for: Key job responsibilities
Define and maintain the priority customer segments/cohorts for lifecycle marketing across PVI markets. Size each cohort, establish clear entry/exit criteria, and articulate the strategic rationale for prioritization, accounting for market‑level differences in customer composition and behavior. Analyze customer behavior across O&O channels (Storefront, Email, Amazon retail, etc.) to identify patterns, inflection points, and opportunities. Translate these insights into actionable briefs that power the experimentation strategies of Lifecycle Marketing Managers. Develop a deep understanding of how lifecycle dynamics differ acros...
Define and maintain the priority customer segments/cohorts for lifecycle marketing across PVI markets. Size each cohort, establish clear entry/exit criteria, and articulate the strategic rationale for prioritization, accounting for market‑level differences in customer composition and behavior. Analyze customer behavior across O&O channels (Storefront, Email, Amazon retail, etc.) to identify patterns, inflection points, and opportunities. Translate these insights into actionable briefs that power the experimentation strategies of Lifecycle Marketing Managers. Develop a deep understanding of how lifecycle dynamics differ acros...