Strategic Demand Generation Leader at Lyft
Lyft • toronto, Canada
Role Description
Lead innovative B2B demand generation strategies at Lyft as a Senior Manager. Enjoy a hybrid format while influencing growth across Business Travel and Healthcare.
In this strategic role, you will own the end-to-end demand generation process, focusing on customer acquisition and retention across Lyft's B2B offerings. Collaborating with Sales, Analytics, and Marketing Operations, you will ensure every program drives measurable impact and aligns with Lyft's growth objectives. This high-visibility role allows you to evolve into a broader leadership position.
Key Responsibilities:
• Craft and execute a full-funnel demand generation strategy
• Optimize customer journeys from demand to conversion
• Develop lifecycle engagement strategies with data-driven insights
• Manage multi-channel engagement and marketing programs
• Prioritize campaigns based on strategic goals and market trends
Requirements:
• Minimum 7 years in B2B marketing, at least 2 in demand generation<...
In this strategic role, you will own the end-to-end demand generation process, focusing on customer acquisition and retention across Lyft's B2B offerings. Collaborating with Sales, Analytics, and Marketing Operations, you will ensure every program drives measurable impact and aligns with Lyft's growth objectives. This high-visibility role allows you to evolve into a broader leadership position.
Key Responsibilities:
• Craft and execute a full-funnel demand generation strategy
• Optimize customer journeys from demand to conversion
• Develop lifecycle engagement strategies with data-driven insights
• Manage multi-channel engagement and marketing programs
• Prioritize campaigns based on strategic goals and market trends
Requirements:
• Minimum 7 years in B2B marketing, at least 2 in demand generation<...