Strategic Director of Field Marketing at Ciena
Ciena Communications • montreal (administrative region), Canada
Role Description
Ciena is looking for a Strategic Field Marketing Director to elevate customer engagement through innovative marketing strategies. Focus on driving OSS software sales in various regions.
In this leadership role within Blue Planet, you will design impactful marketing initiatives aligned with global sales strategies. Collaborate with cross-functional teams to create comprehensive campaigns while managing marketing budgets and performance metrics to ensure success.
Key Responsibilities:
• Develop field marketing strategies that meet revenue objectives
• Partner with sales teams to design effective ABM programs
• Execute targeted campaigns and events for customer growth
• Track marketing leads with consistent reporting to sales
• Manage partner interactions and marketing initiatives effectively
Requirements:
• 10+ years in B2B field marketing, preferably in telecommunications or AI
• 3+ years in a leadership role managing marketing teams
• Proven record of d...
In this leadership role within Blue Planet, you will design impactful marketing initiatives aligned with global sales strategies. Collaborate with cross-functional teams to create comprehensive campaigns while managing marketing budgets and performance metrics to ensure success.
Key Responsibilities:
• Develop field marketing strategies that meet revenue objectives
• Partner with sales teams to design effective ABM programs
• Execute targeted campaigns and events for customer growth
• Track marketing leads with consistent reporting to sales
• Manage partner interactions and marketing initiatives effectively
Requirements:
• 10+ years in B2B field marketing, preferably in telecommunications or AI
• 3+ years in a leadership role managing marketing teams
• Proven record of d...