Strategic Marketing Leadership at Canada Life
TechAlliance of Southwestern Ontario, London Economic Development Corporation • london, Canada
Role Description
Enhance marketing initiatives with Canada Life as a Manager, Product Marketing. This hybrid role involves leading a team while executing essential marketing strategies in Workplace Benefits & Retirement.
You will collaborate closely with the Director of Product Marketing to leverage insights for go-to-market success. With your 5-7 years of progressive marketing experience, you’ll foster a culture of innovation while simplifying complex product concepts. Your role will drive significant impact across the customer lifecycle and enhance team capabilities.
Key Responsibilities:
• Develop and lead a high-performing marketing team
• Create effective go-to-market strategies aligned with business goals
• Simplify technical concepts into engaging messaging for customers
• Use analytics to optimize marketing efforts continually
• Collaborate with cross-functional teams for cohesive marketing execution
Requirements:
• 5-7 years of relevant marketing experience
• Degr...
You will collaborate closely with the Director of Product Marketing to leverage insights for go-to-market success. With your 5-7 years of progressive marketing experience, you’ll foster a culture of innovation while simplifying complex product concepts. Your role will drive significant impact across the customer lifecycle and enhance team capabilities.
Key Responsibilities:
• Develop and lead a high-performing marketing team
• Create effective go-to-market strategies aligned with business goals
• Simplify technical concepts into engaging messaging for customers
• Use analytics to optimize marketing efforts continually
• Collaborate with cross-functional teams for cohesive marketing execution
Requirements:
• 5-7 years of relevant marketing experience
• Degr...